Amul introduces healthy drink ‘Seltzer’ by mixing dairy, fruit and sparkling


Dairy giant Amul announced on Monday that it has brought to the market an innovative and healthy drink product “Amul TRU Seltzer”, a blend of dairy products, fruit juice and sparkling wine.

Amul claimed that this was the first time Seltzer was introduced to the Indian market.

“The first Indian Seltzer, Amul TRU Seltzer, is currently available in two flavors lemon and orange. It is attractively priced at just Rs 15 for a 200ml PET bottle,” Amul said in a statement.

Orange Seltzer contains 10 percent orange juice, no artificial colors or flavors, and only 10 percent added sugar. Likewise, Lemon Seltzer contains 5 percent real lime juice, no artificial colors / flavors, and only 9 percent added sugar.

“Amul TRU Seltzer is the best mix of dairy, fruit and fizz. The products contain dairy, real fruit juices and exciting fizz. So it is much more than sugar and water that each brand sells to Indian consumers, “the statement said.

This product is suitable for consumption by all age groups, he added.

Both flavors have already been launched in the Gujarat market. Amul will soon be launching many new variations like Cola, Jeera and Apple, all made from real fruit, in PET bottles and will also introduce all flavors in smart packaging.

“Globally, seltzer is made with an infusion of juices and interesting flavors. It has already emerged as the fastest growing category in Western countries,” Amul said.

Historically, the people of Niederselters, a German town, bottled and exported their naturally carbonated water in 1787 and Americans called it seltzer, he added.

Amul has a major presence in dairy based drinks. To strengthen its portfolio of beverage products, the cooperative launched a blend of milk and real fruit juices under the “Tru” brand in February 2019.

(Only the title and image of this report may have been reworked by Business Standard staff; the rest of the content is automatically generated from a syndicated feed.)

Dear reader,

Business Standard has always strived to provide up-to-date information and commentary on developments that matter to you and have broader political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering has only strengthened our resolve and commitment to these ideals. Even in these difficult times resulting from Covid-19, we remain committed to keeping you informed and updated with credible news, authoritative views and cutting edge commentary on relevant current issues.
However, we have a demand.

As we fight the economic impact of the pandemic, we need your support even more so that we can continue to provide you with more quality content. Our subscription model has received an encouraging response from many of you who have subscribed to our online content. More subscriptions to our online content can only help us achieve the goals of providing you with even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practice the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital editor


About Scott Conley

Check Also

How Your Credit Score Affects the Cost of Financing a Car

Tim Boyle | Bloomberg | Getty Images Although new car prices are moderating a bit, …

Leave a Reply

Your email address will not be published.