Iron Pillar Leads $ 5 Million Funding Round In Codeless Automation Company Ushur

Iron Pillar, a venture capitalist supporting global companies making products from India, has invested in Ushur, the codeless intelligent automation company. The Santa Clara-based company has developed products in Bengaluru. Iron Pillar invested as part of the company’s $ 5 million extension to its $ 25 million Series B financing which closed in November 2020.

This is Iron Pillar Fund II’s second investment, targeting growing cloud software companies. Iron Pillar is also an investor in well-known SaaS and cloud software companies like Uniphore, Servify and NowFloats.

“The Iron Pillar team is excited to invest in Ushur and join a remarkable team and co-investors to create a leader in intelligent automation for the business,” said Mohanjit Jolly, Partner at Iron Pillar . “Ushur’s team has taken process automation to the next level by integrating much-needed intelligence into workflows, with ease of application development and deployment for the business user. We look forward to a deep partnership with Ushur over the next few years and the building of a juggernaut in space. “


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Ushur Series B was led by Third Point Ventures with participation from the existing investor, 8VC. The company and its board have decided to extend the cycle to add Iron Pillar to its list of investors, in large part thanks to Iron Pillar’s global network of clients and partners for Ushur.

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“We are delighted to have Iron Pillar partner with Ushur in our mission to make digital customer experiences personal, convenient and fulfilling at scale,” said Simha Sadasiva, CEO and Co-Founder of Ushur. “We look forward to working closely with Iron Pillar to elevate Ushur to new heights”

Ushur uses natural language processing and codeless automation to deliver “digital first” customer experience solutions for industries such as insurance, finance and healthcare. The platform automates interactions across the web, mobile devices, and email, turning high-contact interactions into rapid self-service workflows for the end user. It dramatically increases engagement, reduces processing time, and delivers customer enjoyment in over 60 languages. Ushur’s product has been recognized around the world, driving revenue growth of over 200% in the past year with well-known customers.

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