New modular SaaS platform launched for the financial services industry by Ezbob, a provider of customer acquisition technologies


Ezbob Ltd., a provider of customer acquisition technology for financial services, has launched a new modular software as a service or SaaS platform that addresses key trends in the financial services industry.

The Company’s Ezbob Express aims to provide financial services companies with the flexibility to address key gaps in their digital transformation strategies, enabling them to make more complex credit and risk decisions in real time, while supporting growth. continues to provide integrated financing solutions.

Ezbob’s Express customer acquisition platform takes a modular approach, allowing financial institutions with gaps in their digital technology adoption strategies to integrate the functionality required to deliver a highly personalized digital experience. The new modules would include UX and process design, compliance and authentication, credit and risk decision making, and product recommendation.

Since launching its operations, Ezbob has offered digital integration services to established financial institutions such as Santander, NatWest, Metro Bank, PayPal, Virgin Money, among others.

With the new technological advancements and developments in APIs, the introduction of integrated finance has become a key growth area. By leveraging Ezbob Express’s API strategy, any business or business can now begin to integrate financial services into their purchasing process, including opening accounts receivable, credit card applications, loans to consumer and business, overdraft facilities, asset finance and bill finance.

As customer expectations for transparent and instant services continue to rise, the demand for speed and accuracy in credit risk decisions has become a key part of financial services. With the decision-making algorithms Express AI, which exploit Big Data, credit decisions are made in real time, offering the customer an instant offer personalized according to his needs.

Tomer guriel, Founder and CEO of Ezbob, said:

“It is essential for us to be in step with market developments and to offer solutions adapted to current demands. The conversations we have with customers confirm the acceleration of digital transformation due to the Covid19 pandemic, and the importance of smart customer acquisition. The consensus is that the application and onboarding process should be as easy and intuitive as Amazon and Netflix – this is made possible through the use of analytics to deliver a better customer experience with increased profitability. Ezbob Express enables financial service providers to turn their customer onboarding into a streamlined and automated digital journey – reducing customer entries by 75% and increasing requests completed by 400% – a fast and transparent process.


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